media press kit

Pure Raw

Pure Raw is a mock brand that I created a media press kit for my junior year of college. I think it is important to understand the various divisions of communications in order to be a designer. My major while at school, Integrated Marketing Communications (IMC), covers a broad range of topics among communications, advertising, public relations, marketing, media planning, business, accounting, brand management, online marketing, corporate communications, etc. There is a little bit of everything that I learned in my degree, that leads me to understand the workings of companies and agencies, and how collaboration is key to reach a desired outcome. The running joke is that the IMC major should actually be called the "group project" major because of the pure amount of group projects in the major. It is easy to say, I am comfortable working on a team.