herbal blendz


Brand Management

Yes, this is a cannabis-infused smoothie product that a team of four seniors created our last semester at Ithaca College. I know what you're thinking, but why not do something a bit controversial?

Although I did not come up with the idea for Herbal Blendz smoothies, this project was a highly intense branding experience which required research and dedication to be successful. Throughout my college experience I have created many brands but in the course Brand Management, it was more than just thinking of an idea and creating a logo. Our professor truly wanted us to be invested in our brands and develop them as if we were actually trying to create the company.